Capabilities // influencer & Social

Influence. Social.

Ideas that perform in the feed.

Diamond builds influence and manages the owned channels that keep brands in culture year-round. Influencer strategy, organic social, and community management — integrated under one roof, anchored in ideas that perform. Shortlisted for Influencer Agency of the Year by Campaign Canada.

Woman covering ears in a stylized collage with bold text and urban background

Hot and Bothered

with

Sinai Health

Menopause became unignorable. Diamond engaged 16+ Tier A personalities who proudly declared they were Hot & Bothered — turning a campaign into a movement that raised $51 million.

Case study coming soon

The Blood Drop

with

Canadian Blood Services

Diamond designed a hoodie for donation — arm zippers so donors never have to remove a layer. Seeded with earned influencers, it sold out three times through Peace Collective and drove 30,000 new donors.

Case study coming soon

Mortgage Moments

with

TD

Bespoke influencer content tailored to first-time homebuyers and renewers — showing up where Canadians search for mortgage advice. The highest performing financial services influencer campaign on TikTok to date.

Woman covering ears in a stylized collage with bold text and urban background

Hot and Bothered

with

Sinai Health

Menopause became unignorable. Diamond engaged 16+ Tier A personalities who proudly declared they were Hot & Bothered — turning a campaign into a movement that raised $51 million.

Case study coming soon

Mortgage Moments

with

TD

Bespoke influencer content tailored to first-time homebuyers and renewers — showing up where Canadians search for mortgage advice. The highest performing financial services influencer campaign on TikTok to date.

Case study coming soon

The Blood Drop

with

Canadian Blood Services

Diamond designed a hoodie for donation — arm zippers so donors never have to remove a layer. Seeded with earned influencers, it sold out three times through Peace Collective and drove 30,000 new donors.

Woman covering ears in a stylized collage with bold text and urban background

Hot and Bothered

with

Sinai Health

Menopause became unignorable. Diamond engaged 16+ Tier A personalities who proudly declared they were Hot & Bothered — turning a campaign into a movement that raised $51 million.

Case study coming soon

Mortgage Moments

with

TD

Bespoke influencer content tailored to first-time homebuyers and renewers — showing up where Canadians search for mortgage advice. The highest performing financial services influencer campaign on TikTok to date.

Case study coming soon

The Blood Drop

with

Canadian Blood Services

Diamond designed a hoodie for donation — arm zippers so donors never have to remove a layer. Seeded with earned influencers, it sold out three times through Peace Collective and drove 30,000 new donors.

Successful influencer marketing is not built on impressions, but on relationships and authenticity finding the intersection between the creator and clients brands.

Erin Banting

VP, Connection Strategy

Erin brings over a decade of North American strategic experience spanning brand, earned media, influencer and social. As a part of her role she stays on the pulse of an ever-evolving creator economy, while advising some of Canada's largest brands on how to authentically connect with audiences, with creators as one powerful expression of a broader connections strategy.

5 year partnership.

With Pizza Hut

Canada.

Diamond manages owned social channels as a strategic extension of the brand. From strategy and content to community management and publishing, the focus is on making owned channels perform like earned media — platform-native, culturally relevant, and consistent.

A five-year partner to Pizza Hut Canada, Diamond leads organic social and community management and is trusted with final content approval — not the client. That level of trust is earned through consistently outperforming engagement benchmarks, year after year.

Influence that

performs.
Every time.

01

Idea-led, not roster-led

Diamond leads with the idea and finds the exact right person — not the other way around. Every program is bespoke. No one-size-fits-all. No recycled rosters. The brief drives the creator, not the catalogue.

01

Idea-led, not roster-led

Diamond leads with the idea and finds the exact right person — not the other way around. Every program is bespoke. No one-size-fits-all. No recycled rosters. The brief drives the creator, not the catalogue.

02

Integrated with the full agency

Influencer at Diamond connects to brand strategy, experiential, content, and creative — all under one roof. The best influencer programs don’t live in the feed. They travel across every channel and every touchpoint.

02

Integrated with the full agency

Influencer at Diamond connects to brand strategy, experiential, content, and creative — all under one roof. The best influencer programs don’t live in the feed. They travel across every channel and every touchpoint.

03

Built for regulated environments

In large organisations, the challenge with influencer is rarely creativity — it is organisational readiness. Diamond builds the infrastructure, governance frameworks, and executive alignment that allow influencer to operate inside highly regulated, risk-managed environments like TD and Canadian Blood Services.

03

Built for regulated environments

In large organisations, the challenge with influencer is rarely creativity — it is organisational readiness. Diamond builds the infrastructure, governance frameworks, and executive alignment that allow influencer to operate inside highly regulated, risk-managed environments like TD and Canadian Blood Services.

04

Platforms, not campaigns

Diamond builds influencer platforms that compound over time — growing in sophistication, scale, and investment. Not one-off campaigns. Platforms that earn increasing trust, unlock new audiences, and deliver compounding returns.

04

Platforms, not campaigns

Diamond builds influencer platforms that compound over time — growing in sophistication, scale, and investment. Not one-off campaigns. Platforms that earn increasing trust, unlock new audiences, and deliver compounding returns.

05

AI-powered identification and reporting

Diamond has built sector-leading AI tools in partnership with Bold AI to improve both influencer identification and reporting — setting the standard for what modern influencer programs can achieve in measurement and performance optimization.

05

AI-powered identification and reporting

Diamond has built sector-leading AI tools in partnership with Bold AI to improve both influencer identification and reporting — setting the standard for what modern influencer programs can achieve in measurement and performance optimization.

Looking for an
influencer partner?

One of Canada’s most established influencer practices. Shortlisted for Influencer Agency of the Year. If you’re evaluating influencer partners, we’d like to be in that conversation.