
#NoBadSeats
with
Samsung
Overview
Turning the worst seats into the best camera demo.
To show what the Galaxy S26 camera could really do, we sent creators to some of Canada’s biggest concerts, with one catch: we gave them the worst seats in the house. From the nosebleeds, creators used Galaxy’s zoom and low-light capabilities to capture content that looked like it came from the front row. No paid sponsorships. No scripts. Just tickets, a Galaxy S26, and a simple challenge that let the product prove itself.
Integrated Campaign
Broadcast
Out of Home
Digital
Social
Results & Recognition
76
creators
20+
shows
420+
posts
4.8M
people reached… and counting


