#NoBadSeats

with

Samsung

Overview

Turning the worst seats into the 
best camera demo.

To show what the Galaxy S26 camera could really do, we sent creators to some of Canada’s biggest concerts, with one catch: we gave them the worst seats in the house. From the nosebleeds, creators used Galaxy’s zoom and low-light capabilities to capture content that looked like it came from the front row. No paid sponsorships. No scripts. Just tickets, a Galaxy S26, and a simple challenge that let the product prove itself.

Integrated Campaign

Broadcast

Out of Home

Digital

Social

Results & Recognition

76

creators

20+

shows

420+

posts

4.8M

people reached… and counting