Capabilities // Healthcare

Healthcare brands.

That people actually
connect with.

Diamond has built healthcare brands across every type of institution — public health behaviour change, academic health sciences, community hospitals, and private healthcare. AOR relationships with Canadian Blood Services, Sinai Health, and Pollin Fertility. Award-winning work that shifts culture, changes behaviour, and drives real results.

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Case study coming soon

New + Noteworthy

The Fall Get Together

with

Canadian Blood Services

When traditional campaigns failed to attract younger donors, Diamond created a hoodie designed for donation — with arm zippers so wearers never have to remove a layer. The product sold out immediately, generating 200,000+ social impressions, 27 media hits, and 20,000 new donors.

Case study coming soon

New + Noteworthy

The Fall Get Together

with

Canadian Blood Services

When traditional campaigns failed to attract younger donors, Diamond created a hoodie designed for donation — with arm zippers so wearers never have to remove a layer. The product sold out immediately, generating 200,000+ social impressions, 27 media hits, and 20,000 new donors.

Case study coming soon

New + Noteworthy

The Fall Get Together

with

Canadian Blood Services

When traditional campaigns failed to attract younger donors, Diamond created a hoodie designed for donation — with arm zippers so wearers never have to remove a layer. The product sold out immediately, generating 200,000+ social impressions, 27 media hits, and 20,000 new donors.

Young boy turning to look over his shoulder in a sunlit room

Who’s Saving Who?

with

Canadian Blood Services

Reframing donation from those who receive to those who give. A shift from guilt to identity — designed to recruit one million new donors in five years.

Surgeon in a mask and scrubs standing under operating room lights

Healthcare Lives

with

Humber River Health Foundation

Canadian universal healthcare is under strain. Diamond reframed the Humber River story around the institution committed to keeping it alive through innovation.

Woman covering ears in a stylized collage with bold text and urban background

Hot and Bothered

with

Sinai Health

Menopause became unignorable. Diamond engaged 16+ Tier A personalities who proudly declared they were Hot & Bothered — turning a campaign into a movement that raised $51 million.

Woman holding leafy branches with red flowers

This is Natural

with

Pollin Fertility

One in five Canadians will have difficulty conceiving. Diamond rewrote the cultural perception of fertility treatment — from something stigmatized to something natural.

Young boy turning to look over his shoulder in a sunlit room

Who’s Saving Who?

with

Canadian Blood Services

Reframing donation from those who receive to those who give. A shift from guilt to identity — designed to recruit one million new donors in five years.

Woman covering ears in a stylized collage with bold text and urban background

Hot and Bothered

with

Sinai Health

Menopause became unignorable. Diamond engaged 16+ Tier A personalities who proudly declared they were Hot & Bothered — turning a campaign into a movement that raised $51 million.

Surgeon in a mask and scrubs standing under operating room lights

Healthcare Lives

with

Humber River Health Foundation

Canadian universal healthcare is under strain. Diamond reframed the Humber River story around the institution committed to keeping it alive through innovation.

Woman holding leafy branches with red flowers

This is Natural

with

Pollin Fertility

One in five Canadians will have difficulty conceiving. Diamond rewrote the cultural perception of fertility treatment — from something stigmatized to something natural.

Young boy turning to look over his shoulder in a sunlit room

Who’s Saving Who?

with

Canadian Blood Services

Reframing donation from those who receive to those who give. A shift from guilt to identity — designed to recruit one million new donors in five years.

View case study

View case study

Woman covering ears in a stylized collage with bold text and urban background

Hot and Bothered

with

Sinai Health

Menopause became unignorable. Diamond engaged 16+ Tier A personalities who proudly declared they were Hot & Bothered — turning a campaign into a movement that raised $51 million.

View case study

View case study

Surgeon in a mask and scrubs standing under operating room lights

Healthcare Lives

with

Humber River Health Foundation

Canadian universal healthcare is under strain. Diamond reframed the Humber River story around the institution committed to keeping it alive through innovation.

View case study

View case study

Woman holding leafy branches with red flowers

This is Natural

with

Pollin Fertility

One in five Canadians will have difficulty conceiving. Diamond rewrote the cultural perception of fertility treatment — from something stigmatized to something natural.

View case study

View case study

Start with empathy and a willingness to see familiar challenges in new ways.

Lori Davison

Chief Strategy Officer

Lori Davison is a North American brand and marketing leader whose career spans RBC, TD Bank, SickKids, and the Royal Ontario Museum. She led the creation of the award-winning SickKids VS platform, helping generate $1.3 billion in fundraising revenue. Her work has been recognized globally, including Canada’s first Cannes Black Lion for Creative Effectiveness.

Healthcare clients.

Across every

institution type.

AOR

Canadian Blood Services

Public health

Behaviour change at national scale. Shifting how Canadians think about donation from obligation to identity.

AOR

Canadian Blood Services

Public health

Behaviour change at national scale. Shifting how Canadians think about donation from obligation to identity.

AOR

Sinai Health

Academic Health Sciences

Breaking the silence on conditions that affect millions — menopause, sleep, women’s health — with creative courage.

AOR

Sinai Health

Academic Health Sciences

Breaking the silence on conditions that affect millions — menopause, sleep, women’s health — with creative courage.

AOR

Pollin Fertility

Private Healthcare

Brand and campaign work that rewrote the cultural perception of fertility treatment — from stigma to something natural.

AOR

Pollin Fertility

Private Healthcare

Brand and campaign work that rewrote the cultural perception of fertility treatment — from stigma to something natural.

AOR

Humber River Health Foundation

Community Hospital

Reframing Canada’s universal healthcare story around the urgency of innovation — building donor urgency with Clio and ADCC-recognized work.

AOR

Humber River Health Foundation

Community Hospital

Reframing Canada’s universal healthcare story around the urgency of innovation — building donor urgency with Clio and ADCC-recognized work.

Have a healthcare
marketing challenge?

AOR to Canadian Blood Services, Sinai Health, and Pollin Fertility, with award-winning campaigns across institutions—Diamond understands the constraints, sensitivities, and creative required to break through.

Drop us an email

Drop us an email

Drop us an email

Drop us an email

Drop us an email

Drop us an email