Capabilities // Brand Experience

Culture Breaking Work.

Executed with Excellence.

Executed with Excellence.

Drive engagement and brand affinity with experiential marketing, activations, live events, and pop-ups designed to create memorable customer experiences.

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A man wearing a hoodie and hat

New + Noteworthy

The Jersey Swap

with

Canada Soccer

One of the most shared moments in Canadian sports marketing. Diamond created a brand experience that turned soccer fans across the country into Canada Soccer advocates — one jersey swap at a time.

A man wearing a hoodie and hat

New + Noteworthy

The Jersey Swap

with

Canada Soccer

One of the most shared moments in Canadian sports marketing. Diamond created a brand experience that turned soccer fans across the country into Canada Soccer advocates — one jersey swap at a time.

A man wearing a hoodie and hat

New + Noteworthy

The Jersey Swap

with

Canada Soccer

One of the most shared moments in Canadian sports marketing. Diamond created a brand experience that turned soccer fans across the country into Canada Soccer advocates — one jersey swap at a time.

Bright pink living room with modern furniture and playful decor

Barbie Dream Suite

with

Fairmont Hotels & Resorts

A dream collaboration that put heads on pink pillows — and ignited the imagination of luxury travellers around the world. 1.35 billion impressions. 117% increase in bookings. CMA Gold and Silver.

Pole Pillows

with

TD Insurance

A physical brand activation that turned a real consumer pain point into a shareable moment — and earned CMA Gold, AToMiC Gold, and a Strategy Award. Business-building brand experience that performed on every measure.

The Blood Drop

with

Canadian Blood Services

Diamond designed a hoodie for donation — arm zippers so donors never have to remove a layer. Seeded with earned influencers, it sold out three times through Peace Collective and drove 30,000 new donors.

Person smiling while looking at their Samgsun smartphone

Galaxy Après All Day

with

Samsung x TELUS

Taking tech to the slopes to become part of culture. Diamond took over Whistler, Tremblant, and Big White — 62,000+ demos, 17 minute average dwell time, 88% of participants said they’d consider switching to Samsung.

Bright pink living room with modern furniture and playful decor

Barbie Dream Suite

with

Fairmont Hotels & Resorts

A dream collaboration that put heads on pink pillows — and ignited the imagination of luxury travellers around the world. 1.35 billion impressions. 117% increase in bookings. CMA Gold and Silver.

The Blood Drop

with

Canadian Blood Services

Diamond designed a hoodie for donation — arm zippers so donors never have to remove a layer. Seeded with earned influencers, it sold out three times through Peace Collective and drove 30,000 new donors.

Pole Pillows

with

TD Insurance

A physical brand activation that turned a real consumer pain point into a shareable moment — and earned CMA Gold, AToMiC Gold, and a Strategy Award. Business-building brand experience that performed on every measure.

Person smiling while looking at their Samgsun smartphone

Galaxy Après All Day

with

Samsung x TELUS

Taking tech to the slopes to become part of culture. Diamond took over Whistler, Tremblant, and Big White — 62,000+ demos, 17 minute average dwell time, 88% of participants said they’d consider switching to Samsung.

Bright pink living room with modern furniture and playful decor

Barbie Dream Suite

with

Fairmont Hotels & Resorts

A dream collaboration that put heads on pink pillows — and ignited the imagination of luxury travellers around the world. 1.35 billion impressions. 117% increase in bookings. CMA Gold and Silver.

View case study

View case study

The Blood Drop

with

Canadian Blood Services

Diamond designed a hoodie for donation — arm zippers so donors never have to remove a layer. Seeded with earned influencers, it sold out three times through Peace Collective and drove 30,000 new donors.

View case study

View case study

Pole Pillows

with

TD Insurance

A physical brand activation that turned a real consumer pain point into a shareable moment — and earned CMA Gold, AToMiC Gold, and a Strategy Award. Business-building brand experience that performed on every measure.

View case study

View case study

Person smiling while looking at their Samgsun smartphone

Galaxy Après All Day

with

Samsung x TELUS

Taking tech to the slopes to become part of culture. Diamond took over Whistler, Tremblant, and Big White — 62,000+ demos, 17 minute average dwell time, 88% of participants said they’d consider switching to Samsung.

View case study

View case study

Meticulous craft in service of unexpected creative is how we win in experiential.

Ian Kapasi

SVP, Partnerships & Experiential, Diamond

Ian Kapasi is a senior marketing and business leader with over 20 years of experience across experiential, integrated, and sports & entertainment marketing. He brings a strategic and creative approach to building brands, developing meaningful partnerships, and creating experiences that drive business impact.

Seven reasons brands choose Diamond.

01

Fully integrated capabilities — from idea to scale

Diamond conceives the idea and scales it — strategy, creative, design, production, technology, PR, and influencer all under one roof. No handoffs to external partners, no brief lost in translation. The team that conceives the idea is the team that scales it — anywhere in North America.

01

Fully integrated capabilities — from idea to scale

Diamond conceives the idea and scales it — strategy, creative, design, production, technology, PR, and influencer all under one roof. No handoffs to external partners, no brief lost in translation. The team that conceives the idea is the team that scales it — anywhere in North America.

02

Diverse creative talent — from conceptual to industrialdesign

Diamond’s creative team spans every discipline a brand experience requires — from the conceptual idea through to industrial and environmental design. The full creative spectrum under one roof means the vision and the execution come from the same place.

02

Diverse creative talent — from conceptual to industrialdesign

Diamond’s creative team spans every discipline a brand experience requires — from the conceptual idea through to industrial and environmental design. The full creative spectrum under one roof means the vision and the execution come from the same place.

03

Creative technology in–house

Diamond builds creative technology internally — AI integrations, interactive installations, digital-physical experiences. When technology is part of the idea, Diamond doesn’t outsource it. The team that conceives the tech experience is the team that builds it.

03

Creative technology in–house

Diamond builds creative technology internally — AI integrations, interactive installations, digital-physical experiences. When technology is part of the idea, Diamond doesn’t outsource it. The team that conceives the tech experience is the team that builds it.

04

20-year supplier network — nothing we can’t do

Two decades of brand experience work has built a supplier network that covers every production requirement — fabrication, staging, AV, logistics, talent, venues — anywhere in the country. If there’s a brief, there’s a way to execute it.

04

20-year supplier network — nothing we can’t do

Two decades of brand experience work has built a supplier network that covers every production requirement — fabrication, staging, AV, logistics, talent, venues — anywhere in the country. If there’s a brief, there’s a way to execute it.

05

The best brand ambassadors through a country-widenetwork

Diamond maintains a national network of brand ambassadors — the people who bring experiences to life on the ground. Trained, briefed, and managed by Diamond. The difference between an experience that lands and one that doesn’t is often the people delivering it.

05

The best brand ambassadors through a country-widenetwork

Diamond maintains a national network of brand ambassadors — the people who bring experiences to life on the ground. Trained, briefed, and managed by Diamond. The difference between an experience that lands and one that doesn’t is often the people delivering it.

06

Proprietary measurement tools

Diamond measures brand experience with proprietary tools built specifically for live and experiential environments — dwell time, sentiment, conversion, earned media value. Procurement teams can evaluate ROI. Clients can prove the business case. The work is accountable.

06

Proprietary measurement tools

Diamond measures brand experience with proprietary tools built specifically for live and experiential environments — dwell time, sentiment, conversion, earned media value. Procurement teams can evaluate ROI. Clients can prove the business case. The work is accountable.

07

Sustainability built in — not bolted on

Diamond’s Head of Brand Experiences holds a Master’s degree in Sustainability. That’s not a policy — it’s expertise embedded at the leadership level. Every activation is designed with environmental impact in mind from the first brief, not as an afterthought at the production stage.

07

Sustainability built in — not bolted on

Diamond’s Head of Brand Experiences holds a Master’s degree in Sustainability. That’s not a policy — it’s expertise embedded at the leadership level. Every activation is designed with environmental impact in mind from the first brief, not as an afterthought at the production stage.

Brand Experience Agency of the Year · Campaign Canada 2025 & 2026

Brand Experience Agency of the Year Campaign Canada 2025 & 2026

Agency of the Year Campaign Canada 2026

Agency Recognition

Brand Experience Agency of the Year Shortlist.
Two years running.

Campaign Canada shortlisted Diamond for Brand Experience Agency of the Year in both 2025 and 2026 — two consecutive years of recognition for Diamond’s body of experiential work. For CMOs evaluating a brand experience partner, this is the shortlist that signals genuine capability, not just creative ambition.

Diamond also holds the Global Brand Experience AOR for Fairmont Hotels & Resorts — one of the world’s most iconic luxury hospitality brands. An experiential AOR relationship at global scale is the deepest possible proof of capability in this category.

See more XM work

See more XM work

See more XM work

See more XM work

See more XM work

See more XM work

Looking for a
brand experience partner?

Twenty years of culture-breaking activations executed with excellence. If you’re evaluating brand experience agencies, we’d like to be in that conversation.

Drop us an email

Drop us an email

Drop us an email

Drop us an email

Drop us an email

Drop us an email