Capabilities // Brand Partnerships
Stop just buying space.
Start owning moments.
Diamond’s partnerships practice connects brands with the properties, people, and platforms that make them matter. Sponsorship strategy, evaluation, activation, and management. Brand-to-brand partnerships. Public figure partnerships. Entertainment integration.
A great partnership is worth more than the sum of the parts.
Mike Smith
Vice president, Partnerships
Mike brings over 15 years of global experience structuring partnerships across athletes, properties, and brands. As Head of Partnerships, he operates at the intersection of strategy and creativity—shaping frameworks, pressure-testing ideas in market, and relentlessly pursuing the right collaborators to unlock high-performing opportunities, leaving no stone unturned.
300+ activations a year.
One client.
Diamond develops and executes TD’s sponsorship strategy across North America — Blue Jays, TD Garden, TD Coliseum, music, and more.
300+ activations a year, embedded in the moments Canadians care about most — building visibility, cultural relevance, and the kind of positive brand association that compounds over time. The result is a brand that shows up credibly in culture, not just in media placements.
What We Bring to Sponsorship
Full-spectrum CPG capability. One agency.
Looking for a partnership partner?
Twenty years of sponsorship strategy, evaluation, activation, and management. If you’re evaluating partnership agencies, we’d like to be in that conversation.
