Capabilities // Brand Building
We believe in commitment.
Great brands commit and stay committed.
They behave with clarity and conviction. Diamond helps brands find their conviction, express it boldly, and stay committed to it — across every channel, every campaign, and every touchpoint.
If the room isn't just a little bit nervous about the idea, the idea probably isn't very good.
Craig McIntosh
Chief Creative Officer
Craig is an award-winning creative leader whose work has earned international recognition at Cannes, The One Show, and beyond. Having built standout campaigns at some of Canada’s top agencies, he brings a global perspective, strong craft, and collaborative leadership to Diamond.
20 years as a client.
Full commitment.
In 2006, Diamond partnered with a major client on a first project that quickly became something larger: two decades of collaboration across digital, XM, sponsorship, and brand-led work — built on sustained success and shared ambition.
Like any long-term relationship, there have been moments of ease and moments of challenge. Through it all, the commitment has remained constant: helping TD find its conviction, express it with clarity and boldness, and stay true to it over time. That consistency has translated into results across every channel, every campaign, and every customer touchpoint — strengthening both the brand and the partnership with each year.
Looking for creative commitment?
Diamond helps brands find their conviction, express it boldly, and stay committed. If you’re looking for a brand partner, we’d like to be in that conversation.
