Capabilities // CPG Marketing
Canada’s CPG agency of record.
Driving growth in every aisle.
Diamond has been building Canadian CPG brands for over 20 years. We know your category, your shelf, and your consumer. Sustained AOR relationships with some of Canada’s most trusted food and beverage brands. Award-winning work that moves product and builds brands that last.
Find Releaf
with
Pure Leaf
Hold a Pure Leaf bottle just right and your fingers cover the “PU” — revealing what’s been there all along: “RE LEAF.” A hidden brand truth that became a platform for intentional refreshment. Broadcast, OOH, digital, social, and retail — all built from one smart strategic insight.
Hip Hop Valley
with
Molson Coors
When rap feuds were dividing the Canadian hip-hop scene, Hop Valley saw the opportunity to bring people together. We opened the mic to the country and let Canada write the track. Award-winning work that proved a great cultural insight beats a big budget every time.
Find Releaf
with
Pure Leaf
Hold a Pure Leaf bottle just right and your fingers cover the “PU” — revealing what’s been there all along: “RE LEAF.” A hidden brand truth that became a platform for intentional refreshment. Broadcast, OOH, digital, social, and retail — all built from one smart strategic insight.
Hip Hop Valley
with
Molson Coors
When rap feuds were dividing the Canadian hip-hop scene, Hop Valley saw the opportunity to bring people together. We opened the mic to the country and let Canada write the track. Award-winning work that proved a great cultural insight beats a big budget every time.
Find Releaf
with
Pure Leaf
Hold a Pure Leaf bottle just right and your fingers cover the “PU” — revealing what’s been there all along: “RE LEAF.” A hidden brand truth that became a platform for intentional refreshment. Broadcast, OOH, digital, social, and retail — all built from one smart strategic insight.
Hip Hop Valley
with
Molson Coors
When rap feuds were dividing the Canadian hip-hop scene, Hop Valley saw the opportunity to bring people together. We opened the mic to the country and let Canada write the track. Award-winning work that proved a great cultural insight beats a big budget every time.
Ideas should travel from strategy to shelf.
Lori Davison
Chief Strategy Officer
Lori Davison is a North American brand and marketing leader whose career spans RBC, TD Bank, SickKids, and the Royal Ontario Museum. She led the creation of the award-winning SickKids VS platform, helping generate $1.3 billion in fundraising revenue. Her work has been recognized globally, including Canada’s first Cannes Black Lion for Creative Effectiveness.
The CPG brands that trust Diamond.
AOR
Post Consumer Brands
Diamond is the Agency of Record across Post Consumer Brands’ full Canadian portfolio — including Shreddies, Honey Bunches of Oats, Honeycomb, their pet food business, and beyond. A multi-year relationship built across multiple brands, each with its own voice, its own consumer, and its own creative challenge. From cereal squares to dog bowls, Diamond brings the same strategic rigour and creative ambition to everything Post puts in front of Canadians.
AOR
Post Consumer Brands
Diamond is the Agency of Record across Post Consumer Brands’ full Canadian portfolio — including Shreddies, Honey Bunches of Oats, Honeycomb, their pet food business, and beyond. A multi-year relationship built across multiple brands, each with its own voice, its own consumer, and its own creative challenge. From cereal squares to dog bowls, Diamond brings the same strategic rigour and creative ambition to everything Post puts in front of Canadians.
PepsiCo — Pure Leaf
Diamond is an agency partner to PepsiCo, with our focus on Pure Leaf in Canada. “Find Releaf” — built around a hidden brand truth in the bottle itself — is a textbook example of occasion-led strategy done right. One smart insight that connected the product to a moment in people’s day and traveled across broadcast, OOH, digital, social, and retail. PepsiCo Canada’s Director of Marketing said it best: “We’re thrilled. It gives the brand a distinct, compelling presence in the market.”
PepsiCo — Pure Leaf
Diamond is an agency partner to PepsiCo, with our focus on Pure Leaf in Canada. “Find Releaf” — built around a hidden brand truth in the bottle itself — is a textbook example of occasion-led strategy done right. One smart insight that connected the product to a moment in people’s day and traveled across broadcast, OOH, digital, social, and retail. PepsiCo Canada’s Director of Marketing said it best: “We’re thrilled. It gives the brand a distinct, compelling presence in the market.”
Molson Coors — Hip Hop Valley
When rap feuds were dividing the Canadian hip-hop scene, Hop Valley saw the opportunity to bring people together. We partnered with Kardinal Offishall to build a collaborative track and opened the mic to the country. Anyone could drop a verse. The best made it to the studio. A craft beer that punched way above its weight because the idea was bigger than the brand — and the industry agreed. Award-winning work that proved a great cultural insight beats a big budget every time.
Molson Coors — Hip Hop Valley
When rap feuds were dividing the Canadian hip-hop scene, Hop Valley saw the opportunity to bring people together. We partnered with Kardinal Offishall to build a collaborative track and opened the mic to the country. Anyone could drop a verse. The best made it to the studio. A craft beer that punched way above its weight because the idea was bigger than the brand — and the industry agreed. Award-winning work that proved a great cultural insight beats a big budget every time.
What We Bring to CPG
Full-spectrum CPG capability. One agency.
Brand Strategy
Brand & Campaign Platform
Category insight, brand positioning, and the central idea that makes your CPG brand impossible to ignore on shelf, on screen, and in culture.
Brand Strategy
Brand & Campaign Platform
Category insight, brand positioning, and the central idea that makes your CPG brand impossible to ignore on shelf, on screen, and in culture.
Creative
Integrated Campaign Development
TV, digital, OOH, social, and experiential — built from one idea that travels across every channel your consumer touches.
Creative
Integrated Campaign Development
TV, digital, OOH, social, and experiential — built from one idea that travels across every channel your consumer touches.
Social & Content
Always-On & Influencer
Platform-native content and influencer strategy that keeps your CPG brand in conversation year-round — not just during campaign windows.
Social & Content
Always-On & Influencer
Platform-native content and influencer strategy that keeps your CPG brand in conversation year-round — not just during campaign windows.
Activation
Experiential & Retail
From large-scale consumer activations to in-store moments — Diamond creates the experiences that turn CPG brands into brands people actually talk about.
Activation
Experiential & Retail
From large-scale consumer activations to in-store moments — Diamond creates the experiences that turn CPG brands into brands people actually talk about.
Looking for a CPG marketing partner?
If you’re evaluating CPG agencies, we’d like to be in that conversation. We have the proof, the roster, and the point of view to win it.
