Mortgage Moments

With 3.4 million Canadians seeking a mortgage, TD used personalized influencer content to stand out from generic category advertising.

From first-time buyers to renewers and switchers, every mortgage journey is different. We created influencer personas that reflected each audience, delivering platform-native advice around their specific questions and concerns while naturally introducing TD Mortgage Direct. By showing up where people were already searching for answers, TD became part of the solution.