Here's to the Squares

Shreddies – No flashy new formulas. No limited editions. No reinventions. Just the same 100% whole wheat square, doing its thing since 1939. Predictable. Consistent. Good. But in a world that worships change, how do you make “same old” feel like something worth celebrating?
We decided to raise a spoon to the “Square” in all of us – the unsung heroes of the everyday. The consistently good. The quietly committed. The ones whose reliability makes the world a little better. Because in a chaotic world, being consistent isn’t boring. It’s heroic.
Our launch film, playful billboards, and digital content spoke straight to the square in all of us. Every detail of the approach was deliberately, gloriously square, from the characters and set design to the aspect ratio. We even squared the “O”s in our OOH. The result? A rallying cry with neatly squared-off storytelling and a reminder that consistently good squares make the world go round.