Finish It

Ubiquity, like air, can go unnoticed—a challenge when reigniting Terry’s story to raise awareness for the Terry Fox Foundation's new Marathon of Hope Cancer Centres Network, connecting researchers, hospitals and patients for the first time ever. They are close to reaching cancer’s finish line.

We inspired Canadians to end the race against cancer that Terry Fox started 45 years ago. It’s now on us to Finish It. We recreated the end of the ‘Marathon of Hope’ and Terry’s likeness for the first time ever, in one ambitious shot with hundreds of Canadians picking up where his run was cut short.

Scored by another giant, lost to cancer—The Tragically Hip’s Gord Downie. Like Terry, he, too, brought national attention to his terminal cancer battle during his band’s final cross-country tour. We re-imagined The Hip’s rock anthem ‘Courage’ with just Gord Downie’s voice and haunting piano to national acclaim.