Galaxy Après All Day

To launch the Galaxy S25 Series phones, we had to transform them from tech items into lifestyle gear. Teaming up with TELUS, we took over Whistler, Tremblant, and Big White with an all-day Apres ski experience.

Riders lived the après life, Galaxy-style: customizing snow gear with AI, snapping FlexCam selfies, ordering hot chocolate via Circle to Search, and hunting TELUS critters across the village. They could even rent a phone for a slope-side test drive.

No pitches—just hands-on fun that put Galaxy at the heart of mountain life.