The Blood Drop

with

Canadian Blood Services

Overview

Streetwear designed to inspire a new generation of donors.

Drip with purpose.

To reach younger donors, Canadian Blood Services partnered with Peace Collective to create a streetwear hoodie designed for donating blood, featuring zipper sleeves for easier winter donations. Launched like a hype drop through influencers, social, PR, and clinics, the collection sold out repeatedly.

Culture became care.

Digital

Social

Partnerships

Results & Recognition

“We have NEVER heard positive feedback to this extent before.”

— Moira MacIntosh, Director, Integrated Marketing

Canadian Blood Services

51,000

new + reinstated donors

4.3M+

impressions