Pole Pillows

Most people don’t expect an insurance company to help until after the accident. So TD Insurance stepped in earlier. Using claims data, we identified accident-prone parking garages and wrapped their notorious concrete poles in oversized green cushions inspired by the iconic TD Green Chair.

What started as mysterious green “Pole Pillows” quickly became a playful real-world stunt that softened bumps, sparked conversation, and made TD’s promise: “Here when you need us”,  something people could actually see and touch.