Living on Rewards

To show how TD Rewards Points can be used every day, we challenged creator Mel Hwang to live for a week using nothing but points. No cash. No debit. No backup plan.

The twist? Her audience determined her fate. Every like, comment, share and view helped unlock the points she needed to survive. From groceries to Blue Jays games, each day revealed new ways to redeem and gave audiences a reason to come back.

The challenge spread across social platforms and onto digital billboards, drawing even more people to participate in the story.