Hot Dog Stuffed Crust

Pizza Hut launched Hot Dog Stuffed Crust, then found a way to stuff it into baseball culture. While the pizza wasn’t sold at Rogers Centre, a little-known loophole allowed fans to bring outside food into the stadium. So we turned that rule into our launch platform, getting Hot Dog Stuffed Crust into fans’ hands in the stands, and even into an unauthorized Pizza Hut we built in a suite overlooking the game. The stunt generated national buzz, earned widespread media coverage, and ultimately landed a mention on Saturday Night Live.