Bank of Baseball

More than a sponsor. Part of Canada’s team.

TD was already one of North America’s biggest banks. Our job was to make it more meaningful to Canadians by tapping into Blue Jays fandom.

We helped secure the sponsorship, then transformed it into the Bank of Baseball, a national platform built around the entire fan experience. George Springer became a TD advisor. Cricket Day welcomed new communities to the ballpark. The TD Fan Locker brought fans closer to the action. Branch takeovers spread Blue Jays energy across Canada. And from the jersey patch to home plate, TD became part of the game.

And by connecting the partnership to Credit Cards, Wealth and Rewards, we turned fandom into meaningful business impact.