July 7, 2025 (Toronto, Ontario) — As the world's farthest-reaching humanitarian organization for children, UNICEF is active in 190 countries and territories to deliver life-saving care, supplies, and protection in the most complex situations. Operating the world's largest humanitarian warehouse, UNICEF is able to deliver safe water, shelter, nutrition, and medicine within 48 to 72 hours when emergency strikes — vital in the fight to protect every child and safeguard their lives and futures.

UNICEF Canada works to advance children's rights in Canada and UNICEF's work globally, funded entirely by voluntary donations. To develop a breakthrough new brand platform and visual identity that will energize Canadians to continue giving, UNICEF Canada has chosen integrated marketing agency Diamond as Agency of Record following a competitive process.

UNICEF Canada and Diamond's new relationship will begin with the development of a new brand platform intended to raise the bar for how the international development sector shows up in the market and spark a movement of support across Canada.

"Every day, children require the support provided by UNICEF to live and to thrive, whether that is safe births in UNICEF-supported health facilities or access to life-saving vaccines. With our fundraising expertise and deep knowledge of the not-for-profit sector, we are confident we can take this vital organization to the next level," says Lori Davison, Chief Strategy Officer at Diamond. "The challenge to land on a new brand platform that energizes Canadians to donate is one that we are thrilled to take on with UNICEF Canada."

UNICEF Canada and Diamond will begin their collaboration immediately, with work intended to hit the market in spring of 2026.

To learn more about UNICEF Canada, visit unicef.ca.