Month ##, YYYY (Toronto, Ontario) — For more than a century, Ontario Power Generation (OPG) and its predecessors have helped power Ontario's growth and development. Today, OPG is the province's largest, and one of North America's most diverse, low-carbon power generators, providing about half of the province's electricity.

As Ontario continues its next chapter of growth and electrification, OPG is tapping into the power of events — produced by integrated marketing agency Diamond — to inform the public about its world-class operations, clean energy projects, and drive recruitment.

As newly appointed Agency of Record for Brand Experiences, Diamond will lead the development of a nuclear information centre experience, along with additional experiential activations aimed at educating the public on power generation, the growing demand for energy, and recruitment efforts for top talent.

Diamond will also support OPG in their role as an Official Supporter of the 2026 FIFA World Cup. The tournament provides a compelling opportunity to educate the public on energy demand needs and OPG's role in delivering clean power to Ontarians.

"Partnering with Ontario Power Generation to create experiences that spark excitement while offering meaningful educational opportunities is a challenge we're thrilled to take on," said Lorri MacDonald, Managing Director at Diamond. "OPG plays a vital role in powering our province. We're excited to explore new ways to share their story and build public enthusiasm for their leadership in clean energy."

Diamond's first work for OPG took place on June 12 in Toronto, as the city marked one year to the start of the 2026 FIFA World Cup.

To learn more about Ontario Power Generation, visit opg.com.