Diamond Celebrates 20 Years of Partnership

with TD

Two decades in, the agency reflects on a relationship built on good people, brave

work, and plenty left still to make.

Toronto, Ontario, April 2026.

- Twenty years with the same client is rare in this

industry. This month, Diamond marks two decades of partnership with TD, a

relationship that has shaped both organizations and produced some of the most

recognized work in Canadian marketing.

The partnership began in 2006, the same year Diamond was founded, and has

grown to span Brand Campaigns, Experiential Activations, Digital Products, Website

Builds, Partnerships, Influencer Strategy, Organic Social, Graphic Design, Broadcast

Creative - and many landmark moments in TD'

s marketing history. Diamond

partners with TD on over 300 projects a year, across all lines of business.

Among them, the TD X Toronto Blue Jays annual integrated campaign featuring

George Springer, the award-winning “Pole Pillows” activation for TD Insurance, the

launch of new digital products like TD Easy Trade, and the iconic #TDThanksYou

program, which recently celebrated 10 years of thanking TD customers for including

the bank in their life milestones.

Beyond doing work we love, it’s the people that have kept this relationship going

strong for twenty years.

“TD hires good people. It’s their superpower. When you work

with good people, it makes even the hardest of work enjoyable. We’ve been very

fortunate that way.

” Says David Diamond, Co-Founder and CEO of Diamond.

Over the past two decades, the work has evolved considerably, spanning new

channels, new formats, and new expectations. But the agency

'

s founding belief, that

there is always a way to make something happen, has remained constant

throughout.

What does the relationship look like another 20 years from now? Diamond hopes it

will be the same. Grounded in the conviction that creativity is one of the most

powerful forces in business, and supported by the incredible people at both TD and

Diamond.