Toronto, Ontario, April 2026. - Twenty years with the same client is rare in this industry. This month, Diamond marks two decades of partnership with TD, a relationship that has shaped both organizations and produced some of the most recognized work in Canadian marketing.

The partnership began in 2006, the same year Diamond was founded, and has grown to span Brand Campaigns, Experiential Activations, Digital Products, Website Builds, Partnerships, Influencer Strategy, Organic Social, Graphic Design, Broadcast Creative - and many landmark moments in TD's marketing history. Diamond partners with TD on over 300 projects a year, across all lines of business.

Among them, the TD X Toronto Blue Jays annual integrated campaign featuring George Springer, the award-winning “Pole Pillows” activation for TD Insurance, the launch of new digital products like TD Easy Trade, and the iconic #TDThanksYou program, which recently celebrated 10 years of thanking TD customers for including the bank in their life milestones.
Beyond doing work we love, it’s the people that have kept this relationship going strong for twenty years.

“TD hires good people. It’s their superpower. When you work with good people, it makes even the hardest of work enjoyable. We’ve been very fortunate that way.” Says David Diamond, Co-Founder and CEO of Diamond. Over the past two decades, the work has evolved considerably, spanning new channels, new formats, and new expectations. But the agency's founding belief, that there is always a way to make something happen, has remained constant throughout.

What does the relationship look like another 20 years from now? Diamond hopes it will be the same. Grounded in the conviction that creativity is one of the most powerful forces in business, and supported by the incredible people at both TD and Diamond.