October 15, 2025 (Toronto, Ontario) — Within the next five years, Canadian Blood Services needs one million new donors and is looking to appeal to the next generation with its latest campaign. As one of the most impactful ways to give back, a recent survey uncovered that giving together makes the donation more meaningful, memorable, and likely to stick. In fact, over half of the country (53 per cent) believes that donating in a group makes the experience that much more enjoyable.

With this in mind, Canadian Blood Services has launched the Fall Get Together campaign — a challenge to give as a group. Whether it be friends, family, colleagues, or whoever your crew, Canadians are encouraged to book a group donation and amplify the experience of what you get when you give, together. The campaign is anchored by a 30-second OLV showcasing the joyful experience following a group blood donation, supported by OOH, radio, digital display, and social.

To make the experience of giving that much more tangible, Canadian Blood Services partnered with popular Canadian apparel brand Peace Collective to release a limited-edition donor hoodie. Canadians can enter for the chance to win by donating blood or plasma this fall or by purchasing from Peace Collective while quantities last. Until December 31, 2025, Canadians can enter to win by booking and attending an appointment as part of a group donation of three or more people on the same day.

Further encouraging Gen Z get-togethers, Canadian Blood Services has also partnered with Uber Eats Canada to launch a campus challenge. Participating post-secondary schools across Canada are battling for the highest Donor Point Average (DPA) — the percentage of team members who book and attend a donation appointment during the contest period. The school with the highest DPA wins limited-edition donor hoodies for every attendee and an Uber Eats feast for their crew.

"Unless you have donated yourself, it is hard to articulate the amazing feeling of self-satisfaction afterwards. Through this work, that is what we tried to bring to life — that 'donor high,' amplified further by donating with your crew," says Max Neiman, Copywriter at Diamond. "Infusing energy and a fresh feeling through the visuals, music, and overall vibe, we wanted to pull in Gen Z, and have them see themselves and what their experience could be."

The Fall Get Together challenge runs until December 31, with the campaign appearing across broadcast, digital, radio, and OOH, with media by Cairns O'Neil, influencer amplification by Diamond, and PR by Agnostic.

To learn more and view the full contest rules, visit blood.ca/GetTogether.