Find Releaf
with
Pure Leaf
Overview
Turning a simple sip into a moment of mindfulness.
Most beverage brands sell calm as a fleeting “ahh” moment, a quick escape from the chaos. Pure Leaf stood for something deeper: turning refreshment into an intentional reset.
At the heart of the idea was a hidden truth. Hold a Pure Leaf bottle just right, and your fingers cover the “PU,” revealing what’s been there all along: “RE LEAF”. A subtle twist that transformed into a powerful symbol of presence and choice. “Find RELEAF in Pure Leaf” became more than a line. It became a call to pause, breathe, and reset with intention, one purposeful sip at a time.
Integrated Campaign
Brand Strategy
Broadcast
Out of Home
Digital
Social
Retail
Results & Recognition
“We’re thrilled. It gives the brand a distinct, compelling presence in the market.”
— Patrick Tremblay, Director Marketing
PepsiCo Canada
