Find Releaf

Most beverage brands sell calm as a fleeting “ahh” moment, a quick escape from the chaos. Pure Leaf stood for something deeper: turning refreshment into an intentional reset.

At the heart of the idea was a hidden truth. Hold a Pure Leaf bottle just right, and your fingers cover the “PU,” revealing what’s been there all along: “RE LEAF”. A subtle twist that transformed into a powerful symbol of presence and choice. “Find RELEAF in Pure Leaf” became more than a line. It became a call to pause, breathe, and reset with intention, one purposeful sip at a time.