Be Honeycomb Big

with

Post Foods

Overview

Cereal with main-character energy.

Teen life is messy, loud, and full of firsts—first crushes, first dances, first epic embarrassments. And that’s exactly what makes it big. Honeycomb’s new platform embraces that chaotic confidence head-on, because being a teen isn’t about fitting in. It’s about showing up huge, unapologetic, and 100% you.

“Be Honeycomb Big” launched with a 15-second digital spot built for TikTok attention spans. Playful, bold, and just the right mix of awkward and awesome, it captures the big-hearted spirit of teen life in every crunchy bite—turning cereal from just breakfast into a bite-sized pep talk to go big.

Experiential

Brand Strategy

Design

Digital

Results & Recognition

“Teens know when a brand’s trying too hard. Honeycomb … showed up real — and big.”

— Amy Bernstein, Associate Marketing Director

Post Foods Canada