theScore Bet resists: promos & “free bets!”

When legalized sports betting hit Ontario, the market was flooded with the same ads sharing the same, thirsty sign-up offers and bonuses.

Sure, that might get people through the door once, but will it build brand loyalty? So we highlighted the real benefit of sports betting: locking into the game you love, with the people you love it with.

Welcome to Bet Mode.