SKIP resists:
ordinary with nothing "extra"
Tasked with communicating value in the highly competitive and commoditized delivery category, we saw that most brands fell flat in being relatable to the energetic Millennial and Gen Z demographics. By employing visuals and language that delved into refined irony and ‘yolo-ism’ — we encouraged Canadians to be their EXTRA ordinary selves, so they can Be Extra and not Pay Extra.
If everything else feels the same to you